Radsmith Helps Bulldog Scooters Reach Athens’ Next Generation of Riders
The
Background
Bulldog Scooters is an Athens, Georgia, retailer offering electric bikes, electric motorcycles, scooters, and other personal transportation options, along with local service and repairs.
Located only minutes from the University of Georgia, the dealership operates in a market where convenient transportation is a real and immediate need. Students must travel between campus, housing, work, shopping, and Athens’ entertainment districts—often while dealing with traffic, limited parking, and the expense of maintaining a car.
Electric bikes offer an increasingly attractive alternative. They are economical to operate, easier to park than automobiles, and well suited to the relatively short trips that make up much of student life in Athens.
Bulldog Scooters had the inventory and local presence to meet that demand. The next step was to build greater awareness of its e-bike selection and introduce those products to potential customers through the digital platforms they use every day.
The
Challenge
Bulldog Scooters needed to reach prospective buyers before those buyers automatically turned to national retailers, online marketplaces, or other transportation options.
The company’s physical location gave it a significant advantage: Athens-area customers could see the products in person, ask questions, compare models, and receive local assistance after purchase.
However, that value mattered only if potential customers knew the dealership and its products existed.
The UGA student population represented a particularly strong opportunity, but it was also a difficult audience to reach through traditional advertising. Students consume information quickly, use mobile devices heavily, and respond to visual content more readily than lengthy sales messages.
A single static advertisement would not be sufficient to communicate Bulldog Scooters’ inventory or capture the different reasons someone might consider an e-bike. The campaign needed enough creative variety to introduce the products, show them in action, highlight individual models, and give interested users an immediate way to respond.
Exploring
Solutions
Bulldog Scooters needed a digital campaign capable of generating attention without depending on a single message or advertising format.
Meta’s Facebook and Instagram platforms offered several important advantages. They provided access to a large local audience, strong geographic and demographic targeting options, and multiple visual formats suited to promoting e-bikes.
The platforms also enabled the campaign to reach prospective customers at different stages of the consideration process.
Some people needed to be introduced to e-bikes as a practical mode of transportation. Others were already interested in electric mobility but needed to discover that a local Athens dealership carried the products they wanted. Still others needed to see particular models, features, or price points before taking the next step.
Rather than betting the campaign on a single piece of creative, Bulldog Scooters partnered with Radsmith Digital Media to develop and test a broader mix of ads.
Enter
Radsmith Digital
Radsmith created a Meta advertising campaign designed to place Bulldog Scooters’ e-bike inventory in front of relevant Athens-area consumers, with particular attention to the active student and young-adult market surrounding UGA.
The strategy combined precise audience delivery with varied, visually driven creative.
Radsmith developed ads that could communicate quickly in crowded Facebook and Instagram feeds. Each format served a different purpose: individual images focused on a specific product, dual-image designs added visual variety or comparison, carousels allowed users to explore multiple options, and video brought the riding experience to life.
The campaign was structured to do more than produce passive brand exposure. Interested users were given a direct path to respond via Meta lead forms, allowing them to express interest without navigating a complicated process or leaving the platform.
The objective was straightforward: introduce Bulldog Scooters to more potential customers, generate interest in its e-bike selection, and make it easy for interested riders to start a conversation.
Solutions
Implementation
Radsmith built the campaign around a diverse library of creative assets rather than relying on one advertisement to carry the entire promotion.
Single-image advertisements delivered focused product messages that could be understood almost immediately. These ads were useful for featuring an individual e-bike, highlighting a specific benefit, or presenting a clear offer without unnecessary distraction.
Dual-image advertisements provided additional visual context. They could show multiple views, feature multiple products, or pair an e-bike with supporting promotional information.
Carousel ads allowed users to swipe through multiple images within a single ad. This format was particularly well suited to Bulldog Scooters’ inventory because it gave prospective buyers an opportunity to browse different products and discover the options most relevant to them.
Video advertisements added motion, personality, and real-world energy to the campaign. Because an e-bike is an experiential product, video helped potential customers imagine what owning and riding one could feel like in a way that a product description alone could not.
Radsmith also incorporated native Meta lead forms. These reduced the number of steps between seeing an ad and expressing interest, creating a direct conversion opportunity within Facebook and Instagram.
By running several creative formats within a single coordinated campaign, Radsmith gave Bulldog Scooters more ways to capture attention and to learn which presentations generated the strongest response.
Product
Utilization
Facebook and Instagram served as the campaign’s primary advertising platforms.
Radsmith’s work included:
- Meta campaign strategy and setup
- Athens-area audience targeting
- Messaging relevant to students and local riders
- Single-image advertisements
- Dual-image advertisements
- Multi-product carousel ads
- Video advertising
- Multiple creative concepts and presentations
- Mobile-friendly advertising copy
- Native Meta lead-generation forms
- Direct-response calls to action
- Creative testing across different ad formats
- Campaign monitoring and management
Together, these elements created a flexible campaign capable of introducing the Bulldog Scooters brand, displaying its inventory, and turning audience interest into measurable response activity.
Results
& Benefits
The available Meta Ads Manager reports show that the campaign generated substantial activity on a relatively modest advertising investment.
According to Meta’s reporting, the campaign produced:
- 325 on-platform form leads
- An average reported cost of $2.07 per form lead
- $671.99 in total advertising spend
- 1,036 link clicks
- 66 post reactions
- Five post shares
- Two post comments
- Seven additional Facebook page likes
These figures represent actions recorded by Meta rather than independently verified purchases or revenue. However, they demonstrate that the campaign successfully generated attention, traffic, and direct responses from people exposed to Bulldog Scooters’ advertising.
The 1,036 link clicks show that the creative motivated a meaningful number of users to move beyond simply viewing the advertisements. The campaign also generated visible social engagement through reactions, comments, shares, and page likes, extending its value beyond immediate lead capture.
Most importantly, the lead forms gave Bulldog Scooters a pool of prospective customers who had taken an active step in response to the campaign. Radsmith cannot responsibly claim that every submission resulted in a qualified buyer or a completed sale without customer-level sales data, but the campaign established a clear, measurable link between advertising exposure and expressed consumer interest.
Recommendation
& Future Outlook
Bulldog Scooters operates at the intersection of several powerful trends: increasing interest in electric transportation, the practical mobility needs of a large university population, and consumer demand for alternatives to traditional automobile ownership.
Radsmith’s Meta campaign gave the dealership a structured way to participate in that opportunity.
By combining audience targeting, varied creative formats, video, product-focused imagery, and low-friction lead forms, the campaign helped Bulldog Scooters reach local consumers with messages tailored to how they discover and evaluate products online.
The project also produced useful strategic information for future campaigns. Bulldog Scooters now has a broader base of advertising creative and a clearer framework for testing products, messages, formats, and audience segments.
Future efforts can build on this foundation by connecting Meta lead data with showroom visits, test rides, financing applications, and completed sales. That additional tracking would allow Bulldog Scooters and Radsmith to move beyond platform response metrics and calculate the campaign’s direct contribution to revenue.
Even without that downstream sales data, the available reporting shows a meaningful result: Radsmith turned a focused Meta advertising investment into measurable visibility, more than 1,000 link clicks, and hundreds of recorded lead-form responses for a growing Athens transportation retailer.
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